Friday, April 17, 2009

Darth Vader and the Cash Cow

Smoking is an amazingly brilliant commercial venture that lures the consumer into giving vast sums of money to tobacco executives who collect paychecks larger than yours and mine combined. Your addiction to their paper-wrapped weeds will continue to keep these Darth Vaders in summer homes, silk suits, round-the-world travel and fat portfolios. How does it feel to be a cash cow?

Not one of these executives will be there to comfort your family when smoking erases your life. Not one of them will offer to do your grocery shopping when you are dragging around an oxygen tank.

Tobacco company executives are, at this very moment, searching for a foolish consumer to replace you when you go. That replacement consumer may well be your child or grandchild.

It will take every ounce of strength and determination you have to beat these guys but you must. You cannot let them win. In spite of their philosophy, you are neither replaceable nor disposable. You are unique and you are important.

Make no mistake, you are in deadly combat with Darth Vader but you must and you will win this battle. May the Force be with you.

Be well. Breathe beautifully (and for a very long time.)