Thursday, January 28, 2010

The Blind Nose

Advertisers have done a terrific job convincing the public that laundry, carpets and draperies cannot possibly be clean unless they reek with a company’s cheap perfume. Repeat anything long enough and consumers will believe it.

Pity your poor nose because it is bombarded every hour of every day with heavily scented capert cleaner, room freshener, furniture polish, scented toilet paper, kitty litter, hand soap, perfume, after-shave, deodorant, hair spray, foot powder, moth balls, candles and always – the laundry. Your pulmonary system was not designed for any of this and will eventually be on overload.

This is not 17th century France where perfume was designed and refined to mask horrific odors that would curdle our modern senses. Remember your nose goes “blind” a few seconds after you splash on that half-cup of after-shave. You quickly lose any sense of how you smell but others do not.

A great purple cloud of fragrance that continues to hover around you is rarely appreciated and can trigger allergies in defenseless bystanders, especially young children. It is easy to offend the pulmonary senses of friends and co-workers who never complain for fear of hurting your feelings. Ask a friend if they think you need to cut back a bit.

Scent is not a sin. Nor should it become a mindless indulgence. Another person should be able to register your particular fragrance only when they are close enough to hug you. We wish you many hugs.

Be well. Breathe beautifully.